A Celebration of Form
23 Seconds | Short Ad
Shot on a RED, the film was directed and edited by Karim Tabar and artistically envisioned by Cipher Creative Director Matthew Arrowsmith, continuing their long term collaboration that started with simple product photography and is now evolving into a creative partnership that charts the evolution of Cipher as a brand.
The film entitled a Celebration of Form in its simplest terms mirrors the Cipher ethos of modernity with tradition, Cipher is very forward in its design and styling aesthetic but is manufactured in a traditional way in Italy, adhering firmly to the brands belief of using the best manufacturers and manufacturing principals. The film asks classically trained dancer Ryan Hanson to express himself for today using his training as the discipline for the movement.